Privacy Policy

Last Updated: June 12, 2025

Welcome to Tropical Familia, the brand name for Promotus OÜ ("we," "our," or "us"), a company registered in Estonia. We are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website (www.tropicalfamilia.com), interact with our lead magnet pages, or engage with our services.

As Promotus OÜ is based in Estonia, we adhere to the European Union's General Data Protection Regulation (GDPR) and other applicable Estonian data protection laws.

Data Controller

Promotus OÜ, registered in Estonia, is the data controller responsible for the processing of your personal data collected through our website and services.

Personal Data We Collect

We collect personal data from you in the following ways:

  • From Our Website Visitors and Leads (when accessing lead magnets):

    • Directly from you: When you access our lead magnet pages, we collect your full name, email address, and country.

    • Automatically collected data: Through the use of Google Analytics and Meta Pixel, we may collect information about your device and browsing activity on our website, such as your IP address, browser type, operating system, pages visited, and time spent on our site. This data helps us understand website usage and improve our services.  

    From Leads Generated for Our Clients:

    • When we generate leads for our clients through our services, we typically collect basic information about their potential customers, such as name, email address, phone number, and budget range. This data is collected on behalf of our clients, who are the primary data controllers for this information.

How We Use Your Personal Data

We use the personal data we collect for the following purposes:

  • To Provide Our Services: To deliver the lead magnets you request, manage your inquiries, and provide our digital marketing services to you as a client.

  • For Communication: To respond to your questions, provide updates about our services, and send you relevant information.

  • For Marketing and Lead Nurturing (for our own business): To send you marketing communications related to our services, special offers, and updates, provided you have given us your consent or we have a legitimate interest to do so.

  • For Website Analytics and Improvement: To analyze website traffic, user behavior, and the effectiveness of our marketing efforts using tools like Google Analytics and Meta Pixel, helping us to improve our website and user experience.

  • For Client Lead Generation and Delivery: To collect and process lead information (name, email, phone number, budget range) on behalf of our clients, and deliver these leads to them as per our service agreements.

  • For Billing and Payments: To process payments for our services and manage billing through Stripe.

  • For Legal Compliance: To comply with applicable laws, regulations, and legal processes.

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

  • Consent: Where you have given us explicit consent for a specific purpose (e.g., subscribing to our newsletter, downloading a lead magnet). You have the right to withdraw your consent at any time.  

  • Contractual Necessity: Where processing is necessary for the performance of a contract with you or to take stepsat your request before entering into a contract (e.g., providing our digital marketing services).  

  • Legitimate Interests: Where processing is necessary for our legitimate interests, provided these do not override your fundamental rights and freedoms (e.g., for internal analytics, improving our services, or direct marketing to existing clients).

  • Legal Obligation: Where processing is necessary to comply with a legal obligation (e.g., tax and accounting requirements).

How We Share Your Personal Data

We may share your personal data with the following categories of recipients:

  • Service Providers: We use third-party service providers to help us operate our business, such as HubSpot (for CRM and potentially email marketing) and Stripe (for payment processing). These providers are contractually obligated to protect your data and only process it according to our instructions and applicable data protection laws.

  • Our Clients: When we generate leads for our clients, the collected lead information (name, email, phone number, budget range) is shared directly with the respective client. Once delivered, the client becomes solely responsible for this data.

  • Legal and Regulatory Authorities: We may disclose your personal data if required by law or in response to valid requests by public authorities (e.g., a court or government agency).  

  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred to the acquiring entity.  

International Data Transfers

As Promotus OÜ is registered in Estonia (within the EEA), we primarily process data within the European Economic Area. However, some of our third-party service providers (e.g., HubSpot, Stripe, Google Analytics, Meta Pixel) may operate globally, which could involve transferring your data outside the EEA.

When such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data, such as:

  • Relying on an adequacy decision by the European Commission (e.g., for transfers to countries deemed to provide an adequate level of data protection).

  • Implementing Standard Contractual Clauses (SCCs) approved by the European Commission, which provide contractual obligations for data protection.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.  

  • For data collected from our website visitors and leads: We retain this data until your consent is withdrawn, or as long as necessary for our legitimate business interests, or to comply with legal obligations.

  • For leads generated for our clients: Once delivered to our clients, the responsibility for retaining and managing this data lies solely with the client. We do not retain copies of client-specific lead data beyond the delivery period unless explicitly agreed upon in our service contract with the client.

Your Data Protection Rights (GDPR)

Under GDPR, you have the following rights regarding your personal data:

  • Right to Access: You have the right to request copies of your personal data.

  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.  

  • Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.  

  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.  

  • Right to Object to Processing: You have the right to object to our processing of your personal data, under certainconditions.  

  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

  • Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.  

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request within one month.  

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from childrenunder 16. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete that information.

Security of Your Data

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Promotus OÜ (Tropical Familia)

info@tropicalfamilia.com
+358 44 9747378

© 2025 Tropical Familia. All rights reserved.

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